ABOUT
MISSION
The Theatre Marketer empowers small and community theatres to grow their audiences and sell out their shows by providing practical, affordable marketing strategies, tools, and training. Our mission is to make powerful theatre marketing accessible to every stage, no matter the budget.
VISION
To create a world where every theatre, no matter its size or budget, has the marketing knowledge and resources to captivate audiences, sell out shows, and sustain a thriving arts community.
MY STORY
For more than 15 years, I’ve built a career as a marketer—helping brands grow audiences, increase revenue, and tell their stories in ways that resonate. At the same time, I’ve spent over 30 years on stage as an actor, living and breathing the art form that first captured my heart. From late-night rehearsals to early-morning marketing meetings, I’ve experienced the exhilarating highs and humbling lows of both worlds, gaining a unique perspective on what it really takes to connect people with live theatre.
Along the way, I’ve made my share of mistakes: campaigns that fell flat, shows that struggled to find their audience, and strategies that didn’t deliver the results I hoped for. Those failures became my greatest teachers. Today, through The Theatre Marketer, I’m dedicated to sharing those hard-won lessons so small and community theatres can avoid the pitfalls I encountered, embrace smart, budget-friendly marketing, and build audiences that sustain their art for years to come.
Contact Me
Looking to connect? Want a free consultation? A custom marketing strategy? A season theme discovery session? A quick chat? Let's do it!