From Lineup to Must-See Event: Your Season's Story Starts Here

You’ve done the hard work of selecting a fantastic lineup of plays. But how do you market them as a single, can't-miss package instead of just a random collection of shows? The secret is a powerful theme—a golden thread that weaves through each production, creating a cohesive and compelling narrative for your entire season. A great theme makes your marketing easier, your message clearer, and gives your audience a reason to be excited for the whole journey.

Our free Season Theme Planning Worksheet is a step-by-step guide designed to transform your brainstorming sessions from chaotic to creative. It provides a clear structure for you and your team to uncover the powerful stories already hiding within your lineup and turn them into an unforgettable, year-long theatrical event.

This Worksheet Will Guide You To:

• Map Your Raw Materials: Break down each play into its essential components—protagonist goals, central conflicts, and core emotions—to build a rich foundation for creative brainstorming.

• Find the Golden Thread: Ask the big connecting questions that reveal surprising patterns and echoes between your shows, helping you find the central story only your season can tell.

• Brainstorm with Intention: Move from abstract ideas to concrete themes using curated lists and practical examples that spark creativity and connect directly to your season's unique DNA.

• Develop a Powerful Marketing Angle: Learn how to translate your chosen theme into a clear, concise, and exciting message that will captivate your audience and simplify every marketing decision you make all year.

Stop Selling Shows. Start Selling a Story.

Transform your season from a list into a legend. This worksheet provides the framework you need to think strategically, collaborate effectively, and build a season that audiences and the media will be talking about from opening night to the final curtain. Download your free Season Theme Planning Worksheet now and start building your blockbuster season.